by embrand | Nov 1, 2021 | Team
At JWT India from 1980 to 1993, then heading Y&R Dentsu, Rediuffusion from 1993-1995, learnt what Advertising could, and could not, do to build profitable brands. Experiments with bridging this gap with new products are : Design brief and launch of Hero Ranger and...
by embrand | Nov 1, 2021 | Team
After graduating from the National Institute of Design, Ahmedabad, Avik founded an Industrial Design consulting firm, and then a furniture manufacturing business. In both instances, the focus was on creating solutions which, while addressing real issues of users, also...
by embrand | Nov 1, 2021 | Team
Tariq is a B. Engg. in Electronics from Delhi University and a B. Tech. in Digital Imaging from the Rochester Institute of Technology. At RIT he studied application of imaging technologies in various domains. He began his career working in Chicago for a leading...
by embrand | May 10, 2021 | Case Studies
Until the mid 1980’s, tea bags were largely purchased by the HORECA sector for out of home consumption by consumers. At around that time, instant coffee had begun making inroads in major cities of India’s TDA’s (Tea Drinking Areas – mainly North, East and West India),...
by embrand | May 10, 2021 | Case Studies
A brand’s past can be a barrier to its future Hero’s Hawk & Ranger cycles were conceived, designed and launched by Manoj Berry while at JWT. Their UX created a viral amongst kids, without any brand advertising, to answer Hero’s brief – Enhance the brand’s pricing,...
