B. Narayanaswamy

Over 35 years’ experience in Consumer Behaviour and Research.

Specialist in Customer Experience, Design Research and Innovation adoption and Usage – notably in Digital Technologies, Media and Telecom

Experience includes Ipsos Research ( President), Indica Research ( as one of its founders – the company was later acquired by Ipsos) , IMRB, Contract Advertising ( Director, Strategic Planning)

Currently setting up an IP and Innovation Lab – Myth and Math – at Pondicherry, which focuses on the ecosystems to support the mentally disabled, both children and adults.

B.E. with Hons., R.E.C. Trichy, Madras University, 1978 | M. B. A, Delhi University , 1980