Embrand helps businesses grow by driving their brands for measurable financial gains.

Embrand was setup in India in 1996. Its processes, developed through research and application over these 15 years, have been successfully deployed in the consumer durables domain for Maruti-Suzuki, Honda, Escorts, Sony and Yamaha in India and, more recently, for the VW-AUDI-Porsche group, Kia-Hyundai, VLCC, Choithrams, and others, in UAE. Some of these cases feature at our Case Studies Section within this website. Click here to read them.

Unlike conventional Brand communications companies that focus on logo designs, brand names, advertising positioning, etc. to create awareness of the brand, Embrand drives brands through product innovations – identifying opportunities for new products (including services), guiding their development process, and mentoring their growth.

The reason for Embrand’s focus on products is simple – Positive product experiences of users generate credible endorsements for non-users, thereby creating revenues, and the business, of the brand.

The metaphor of a tree is apt here – If a brand is a tree, Embrand helps grow the tree, not just manipulate its shadow.

Embrand believes that the Brand is the business.

Therefore, it puts the brand in front and helps create business structures and processes to support the brand. To do this, Embrand combines the process-driven skills of conventional consulting firms, with the consumer-sensitive skills and, most importantly, insights, of research, product-design and communications professionals.

B. Narayanaswamy

B. Narayanaswamy

Over 35 years’ experience in Consumer Behaviour and Research. Specialist in Customer Experience, Design Research and Innovation adoption and Usage - notably in Digital Technologies, Media and Telecom Experience includes Ipsos Research ( President), Indica Research (...

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Reboni Saha

Reboni Saha

Born in Georgetown, British Guyana in 1968, traveled through many different cultures before moving to N.E. India with her family. Graduated in Industrial Design from National Institute of Design in 1994 - chosen on the basis of her two strengths – a creative nature,...

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Manoj Berry

Manoj Berry

At JWT India from 1980 to 1993, then heading Y&R Dentsu, Rediuffusion from 1993-1995, learnt what Advertising could, and could not, do to build profitable brands. Experiments with bridging this gap with new products are : Design brief and launch of Hero Ranger and...

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Avik Sarkar

Avik Sarkar

After graduating from the National Institute of Design, Ahmedabad, Avik founded an Industrial Design consulting firm, and then a furniture manufacturing business. In both instances, the focus was on creating solutions which, while addressing real issues of users, also...

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Tariq Husain

Tariq Husain

Tariq is a B. Engg. in Electronics from Delhi University and a B. Tech. in Digital Imaging from the Rochester Institute of Technology. At RIT he studied application of imaging technologies in various domains. He began his career working in Chicago for a leading...

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