KIA Opirus – MENA

KIA Opirus – MENA

Well-engineered Kia cars had to be ‘pushed’ out of UAE dealerships with heavy discounts in 2008 – thus eroding margins. Embrand’s test-marketing effort showed how to change this. It repositioned Kia’s Opirus sedan with a few product modifications and a new sales...
Yamaha Motorcycles

Yamaha Motorcycles

Conceived by Embrand, Made in India by Yamaha …succeeded across the world. In 2004, Yamaha was playing the “Fill it, Shut it, Forget It” game, with forgettable products. But Embrand’s research revealed that motorcyclists in India couldn’t forget the thrill of riding...
Hero Cycles

Hero Cycles

A brand’s past can be a barrier to its future Hero’s Hawk & Ranger cycles were conceived, designed and launched by Manoj Berry while at JWT. Their UX created a viral amongst kids, without any brand advertising, to answer Hero’s brief – Enhance the brand’s pricing,...
Brooke Bond India Limited – Taj Mahal tea bags

Brooke Bond India Limited – Taj Mahal tea bags

Until the mid 1980’s, tea bags were largely purchased by the HORECA sector for out of home consumption by consumers. At around that time, instant coffee had begun making inroads in major cities of India’s TDA’s (Tea Drinking Areas – mainly North, East and West India),...
Miraco Gensets

Miraco Gensets

Meera and Company Ltd. had been the leading distributor of Kirloskar diesel engines for over four decades and DG set (Diesel-engined generating set) assemblers for the last twenty years, when it first began discussions with Embrand in 1996. The problem, as Meera &...
Malhotra Heart Institute

Malhotra Heart Institute

BRAND DIRECTION FOR MALHOTRA HEART INSTITUTE. The Malhotra Heart Institute was founded by a family of US-based cardiologists to provide state-of the-art invasive and non-invasive cardiac care in India. The clinic commenced Out-patient care in 1995 and invasive...