Product Strategy and Product Development

For consumers, experiences with products (including service products) are the primary proof of a brand’s intent – whether that intent be implicit, or explicit in terms of advertised slogans or vision/mission statements – and the first, and sometimes the only, bridge of a relationship with the brand.

Therefore, Embrand attaches great importance to assessing the gaps between consumer’s needs and the performance of products in the category. Bridging these gaps has often resulted in positive financial turnaround without recourse to any other measures, including brand advertising. (Ref. Case study – Yamaha R15, FZ 16 motorcycles).

Embrand employs research methodologies such as Kano and Conjoint Analysis, as well as in- house Qualitiative research tools, to understand the relationship between product performance and price, and thus enable clients to design a the appropriate value equation through product modifications or vide new products.