The Embrand Blog
Knowledge drives the global Economy. What drives India?
W. Europe and Japan colonised the rest of the world for almost 400 years until the end of WW2 – after which the losers (Germany, Japan and Italy) and the winners (USA, UK and Russia), both agreed to set their colonies free, and make fair trade, not war, the basis of...
Why Indians prefer Indian tea packaged in British brands
Britain can’t grow tea and India grows more tea than any other nation in the world. So why, despite Covid, is the market share (by volume and value) of Britain’s Unilever’s tea brands – Lipton and Brooke Bond – still dominant in the Indian market ? (per...
Why nations with global brands are powerful economies
Protected: Sometimes you need to dump your brand’s past to create its future
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Protected: Entering a new market ? Go upmarket.
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Passion Toll
Click here This article appeared in the July 2011 issue of BBC’s Top GEar magazine.
Build your own Maruti
Built like gun – Enfield .303 or UZI?
Click Here to read the entire article that appeared in September 2011 edition of BBC’s Top Gear.
The World’s worst energy drink
“Dream Water is the world’s WORST energy drink.” That’s the pitch from two entrepreneurs David Lekach, CEO, and Adam Platzner, Partner & CMO who are disintermediating the sleep aid category with their product.
If you are one of the 50-70 million Americans who suffer from sleep disorders, help is here. Dream Water is an all-natural, non-caloric product made from GABA (Gamma-Aminobutyric Acid) for relaxation, Melatonin to help induce sleep, and 5-htp (Tryptophan) to improve the quality of sleep.
India in Top Gear
Our automobile population is multiplying like rabbits and our road space is growing at the speed of turtles. Shanghai, here we come!
Click Here to read the entire article that appeared in May 2011 edition of BBC’s Top Gear.