KIA Opirus – MENA

KIA Opirus – MENA

Well-engineered Kia cars had to be ‘pushed’ out of UAE dealerships with heavy discounts in 2008 – thus eroding margins. Embrand’s test-marketing effort showed how to change this. It repositioned Kia’s Opirus sedan with a few product modifications and a new sales...
Yamaha Motorcycles

Yamaha Motorcycles

Conceived by Embrand, Made in India by Yamaha …succeeded across the world. In 2004, Yamaha was playing the “Fill it, Shut it, Forget It” game, with forgettable products. But Embrand’s research revealed that motorcyclists in India couldn’t forget the thrill of riding...
B. Narayanaswamy

B. Narayanaswamy

Over 35 years’ experience in Consumer Behaviour and Research. Specialist in Customer Experience, Design Research and Innovation adoption and Usage – notably in Digital Technologies, Media and Telecom Experience includes Ipsos Research ( President), Indica...
Reboni Saha

Reboni Saha

Born in Georgetown, British Guyana in 1968, traveled through many different cultures before moving to N.E. India with her family. Graduated in Industrial Design from National Institute of Design in 1994 – chosen on the basis of her two strengths – a creative...
Manoj Berry

Manoj Berry

At JWT India from 1980 to 1993, then heading Y&R Dentsu, Rediuffusion from 1993-1995, learnt what Advertising could, and could not, do to build profitable brands. Experiments with bridging this gap with new products are : Design brief and launch of Hero Ranger and...