by embrand | Dec 15, 2021 | Case Studies
“Embrand’s Manoj Berry worked with VLCC to create the brand’s roots in its first overseas market, the UAE, by identifying the product best suited for UAE’s affluent residents – weight-loss management. Then, by aligning all business processes to it and implementing a...
by Himanshu Kansara | Nov 22, 2021 | Case Studies
Well-engineered Kia cars had to be ‘pushed’ out of UAE dealerships with heavy discounts in 2008 – thus eroding margins. Embrand’s test-marketing effort showed how to change this. It repositioned Kia’s Opirus sedan with a few product modifications and a new sales...
by embrand | Nov 22, 2021 | Case Studies
Conceived by Embrand, Made in India by Yamaha …succeeded across the world. In 2004, Yamaha was playing the “Fill it, Shut it, Forget It” game, with forgettable products. But Embrand’s research revealed that motorcyclists in India couldn’t forget the thrill of riding...
by embrand | Nov 1, 2021 | Team
Over 35 years’ experience in Consumer Behaviour and Research. Specialist in Customer Experience, Design Research and Innovation adoption and Usage – notably in Digital Technologies, Media and Telecom Experience includes Ipsos Research ( President), Indica...
by embrand | Nov 1, 2021 | Team
Born in Georgetown, British Guyana in 1968, traveled through many different cultures before moving to N.E. India with her family. Graduated in Industrial Design from National Institute of Design in 1994 – chosen on the basis of her two strengths – a creative...
