by embrand | May 10, 2021 | Case Studies
Meera and Company Ltd. had been the leading distributor of Kirloskar diesel engines for over four decades and DG set (Diesel-engined generating set) assemblers for the last twenty years, when it first began discussions with Embrand in 1996. The problem, as Meera &...
by embrand | May 10, 2021 | Case Studies
BRAND DIRECTION FOR FARMTRAC. In the early 1990’ s, the Ford Motor Company took a policy decision to focus its FORD brand on the passenger car and light-truck products only. As a part of this strategy, it decided to: Sell its global cargo truck and agri-machinery...
