Why Indians prefer Indian tea packaged in British brands
Britain can’t grow tea and India grows more tea than any other nation in the world. So why, despite Covid, is the market share (by volume and value) of Britain’s Unilever’s tea brands – Lipton and Brooke Bond – still dominant in the Indian market ? (per...
Why nations with global brands are powerful economies
Powerful Brands, historically, and especially now, during the era of globalisation, have disrupted principles of trade expounded by Economists – “The higher the Price, the Lower the Demand.” , and its corollary – “To increased Demand,...
Protected: Sometimes you need to dump your brand’s past to create its future
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Protected: Entering a new market ? Go upmarket.
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