Why Indians prefer Indian tea packaged in British brands

Britain can’t grow tea and India grows more tea than any other nation in the world. So why, despite Covid, is the market share (by volume and value) of Britain’s Unilever’s tea brands – Lipton and Brooke Bond – still dominant in the Indian market ? (per...

Why nations with global brands are powerful economies

Powerful Brands, historically, and especially now, during the era of globalisation, have disrupted principles of trade expounded by Economists – “The higher the Price, the Lower the Demand.” , and its corollary – “To increased Demand,...

Passion Toll

Click here This article appeared in the July 2011 issue of BBC’s Top GEar...