Why Indians prefer Indian tea packaged in British brands

by | Nov 1, 2021

Britain can’t grow tea and India grows more tea than any other nation in the world.

So why, despite Covid, is the market share (by volume and value) of Britain’s Unilever’s tea brands – Lipton and Brooke Bond – still dominant in the Indian market ? (per https://timesofindia.indiatimes.com/business/india-business/tea-biggies-pack-a-punch-during-covid/articleshow/86820222.cms )

Hint for the “branding” experts – It’s got nothing to do with their logo design, packaging design or advertising.

Hint for “re-branding” experts –British tea brands haven’t changed their names for well over a century. (Even Tata, who bought Tetley in 2000AD, has chosen not to “re-brand” it…wonder why?)

Hint for psychologist – It’s got nothing to do with Anglophilia or Anglophobia.

Hint for politicians – It’s got nothing to do with Marxism or the CCP (though some may link it with JackMa, Lei Jun etc.)

Hint for economists – It’s got nothing to do with your hallowed Law of Demand and Supply. (Though some anarchic non-economists could link it to India’s balance of trade)

But there may be more than a hint at “Curiosi-Tea” – launched yesterday at https://www.youtube.com/watch?v=N2R79IiT2K0&t=96s