So why, despite Covid, is the market share (by volume and value) of Britain’s Unilever’s tea brands – Lipton and Brooke Bond – still dominant in the Indian market ? (per https://timesofindia.indiatimes.com/business/india-business/tea-biggies-pack-a-punch-during-covid/articleshow/86820222.cms )
Hint for the “branding” experts – It’s got nothing to do with their logo design, packaging design or advertising.
Hint for “re-branding” experts –British tea brands haven’t changed their names for well over a century. (Even Tata, who bought Tetley in 2000AD, has chosen not to “re-brand” it…wonder why?)
Hint for psychologist – It’s got nothing to do with Anglophilia or Anglophobia.
Hint for politicians – It’s got nothing to do with Marxism or the CCP (though some may link it with JackMa, Lei Jun etc.)
Hint for economists – It’s got nothing to do with your hallowed Law of Demand and Supply. (Though some anarchic non-economists could link it to India’s balance of trade)
But there may be more than a hint at “Curiosi-Tea” – launched yesterday at https://www.youtube.com/watch?v=N2R79IiT2K0&t=96s