by embrand | May 10, 2021 | Case Studies
Meera and Company Ltd. had been the leading distributor of Kirloskar diesel engines for over four decades and DG set (Diesel-engined generating set) assemblers for the last twenty years, when it first began discussions with Embrand in 1996. The problem, as Meera &...
by embrand | May 10, 2021 | Case Studies
BRAND DIRECTION FOR FARMTRAC. In the early 1990’ s, the Ford Motor Company took a policy decision to focus its FORD brand on the passenger car and light-truck products only. As a part of this strategy, it decided to: Sell its global cargo truck and agri-machinery...
by embrand | Apr 27, 2021 | Service
Very often, time and financial constraints do not allow product modification or development of new products, or of existing distribution channels as components of brand strategy. Repositioning, in such instances, must adopt more expedient measures in meeting...
by embrand | Apr 27, 2021 | Service
The most important outcome of a sound brand strategy is the enhancement the brand’s Asset Value. Embrand works with specialists to assess Brand Asset Value as a benchmark for setting goals for Brand Strategy. In setting Brand Asset Value as a goal, Embrand studies the...
by embrand | Apr 27, 2021 | Service
For brands with a portfolio of products, Embrand examines the consistency of the relationship that each consumer segment has with the brand, and thus guide the rationalisation of product portfolios that is often necessary for brand and fiscal efficiency. This also...
