The World’s worst energy drink

“Dream Water is the world’s WORST energy drink.” That’s the pitch from two entrepreneurs David Lekach, CEO, and Adam Platzner, Partner & CMO who are disintermediating the sleep aid category with their product.
If you are one of the 50-70 million Americans who suffer from sleep disorders, help is here. Dream Water is an all-natural, non-caloric product made from GABA (Gamma-Aminobutyric Acid) for relaxation, Melatonin to help induce sleep, and 5-htp (Tryptophan) to improve the quality of sleep.

India in Top Gear

Our automobile population is multiplying like rabbits and our road space is growing at the speed of turtles. Shanghai, here we come!

Click Here to read the entire article that appeared in May 2011 edition of BBC’s Top Gear.

Bus brands – More about journeys, and less about the product

Product experiences build brands.

A brand grows its earning power (equity) through products – critically, through products that can create memorable experiences for its consumers.
Consumers have pleasant experiences driving their cars, but don’t think about the fuel, oil and battery their car uses. This is what makes Mercedes Benz a more powerful brand than Exxon, Mobil or Yuasa. Similarly, people remember their iPhone or iPod but do not know the brand of the battery that powers it.