by embrand | Apr 27, 2021 | Service
For consumers, experiences with products (including service products) are the primary proof of a brand’s intent – whether that intent be implicit, or explicit in terms of advertised slogans or vision/mission statements – and the first, and sometimes the only, bridge...
by embrand | Apr 27, 2021 | Service
All choices made by consumers, and the resultant transactions, are driven by perceived Value, where Value is (Perceived) benefits divided by price. Strategies focused on altering value through pricing are about commoditisation, where products from one source can be...
