The Embrand edge – Pulling customers to even unknown brands with a Superior Product UX

  • Embrand’s research has demonstrated that buyers will switch to a product with a superior UX (User Experience) – even if the brand is unknown and priced higher than famous brands.
  • A series of such (Superior UX) products by a brand makes consumers trust the brand over others.
  • This trust is monetised by consumers buying more from the brand, even at a higher price.
  • Delighted users endorse the brand to non-users and thus are a brand’s best salesforce.
About Us

So what does Embrand do for clients’ brands?

Conducts research to discover consumers’ Value Equation, viz.:
  • What consumers’ ideal UX is for a product.
  • How much they would pay for it.
The Value Equation guides:
  • Product Designers in creating such products
  • Advertising and Sales staff to communicate it to potential buyers.
Our Services

THE SKILLS BEHIND EMBRAND’S SUCCESSES

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CASE STUDIES

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FEATURED VIDEO

“Embrand’s Manoj Berry worked with VLCC to create the brand’s roots in its first overseas market, the UAE, by identifying the product best suited for UAE’s affluent residents – weight-loss management. Then, by aligning all business processes to it and implementing a series of strategic and tactical measures he turned the venture profitable.”

– Mukesh Luthra, Chairman, VLCC Group

“As head of HTA’s team on the Hero group’s business, Manoj conceived the Ranger All-Terrain Bike, and then used it as both the medium and the message of a unique campaign for the Hero brand. This strategy did what advertising could not – make Hero Cycles the most aspirational bicycle brand in India, and thereby increased its trade margins.”

– S.K. Rai, Managing Director (Works), Hero Cycles Ltd

“Embrand conceptualized two Made-for-and-in-India products – YZF R15 and FZ16 – to restore India’s faith in the Yamaha brand, and reverse its declining market share. These bikes did exactly this – despite being priced 30% above rivals, and promoted with just showroom displays. YZF R15 also proved successful in S.E. Asia, USA and EC.”

– A.V. Srinivasan, Sr. V.P. & Director, Yamaha India. (2004-05)

BLOGS & VLOGS

India in Top Gear

India in Top Gear

by | Apr 27, 2021 |

Our automobile population is multiplying like rabbits and our road space is growing at the speed of turtles. Shanghai, here we come!

Click Here to read the entire article that appeared in May 2011 edition of BBC’s Top Gear.

Bus brands – More about journeys, and less about the product

by | Apr 27, 2021 |

Product experiences build brands.

A brand grows its earning power (equity) through products – critically, through products that can create memorable experiences for its consumers.
Consumers have pleasant experiences driving their cars, but don’t think about the fuel, oil and battery their car uses. This is what makes Mercedes Benz a more powerful brand than Exxon, Mobil or Yuasa. Similarly, people remember their iPhone or iPod but do not know the brand of the battery that powers it.

Made in India, Designed for the World

One strong brand can be the pillar of an entire economy – as was Acer for Taiwan in the 1990’s, and Nokia for Finland later. These brands also helped make “Made in Taiwan”, and “Made in Finland” labels that consumers across the world respect, and every product from these countries reaps the reward.

Building a brand is a more arduous task than manufacturing products for other people’s brands, but the rewards are greater, and more sustainable. While India and China may have more millionaires, Acer and Nokia have contributed hugely to creating standards of living for their nation’s entire populace.

This is the inspiration behind Embrand’s latest initiative, “Made in India, Designed for the World”.

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