Powerful Brands, historically, and especially now, during the era of globalisation, have disrupted principles of trade expounded by Economists – “The higher the Price, the Lower the Demand.” , and its corollary – “To increased Demand, Reduce Price”.This episode, the first in a series on Globalisation, Global Brands and Branding, is an attempt to explain how and why powerful brands have created new rules for success in Business and, thereby, in creating strong economies.
Watch the complete episode on video at https://www.youtube.com/watch?v=lh0DdxQT1pE&t=23s