Brand Architecture Development

SUBMITTED BY EMBRANDADMIN ON April 27, 2021

For brands with a portfolio of products, Embrand examines the consistency of the relationship that each consumer segment has with the brand, and thus guide the rationalisation of product portfolios that is often necessary for brand and fiscal efficiency. This also helps focus communications on products where returns – in terms of relationship building and/or sales - are the greatest for the entire portfolio, and for each stakeholder.