Hero Cycles

Growing the tree, not manipulating its shadow   In 1986, The Guinness Book of Records listed an entry about India that few realized then, was a portent of times to come in the world of business and economic balance. Until then India featured with quirky, amusing...

Brooke Bond India Limited – Taj Mahal tea bags

Until the mid 1980’s, tea bags were largely purchased by the HORECA sector for out of home consumption by consumers. At around that time, instant coffee had begun making inroads in major cities of India’s TDA’s (Tea Drinking Areas – mainly North, East and West India),...
Miraco Gensets

Miraco Gensets

Meera and Company Ltd. had been the leading distributor of Kirloskar diesel engines for over four decades and DG set (Diesel-engined generating set) assemblers for the last twenty years, when it first began discussions with Embrand in 1996. The problem, as Meera &...
Malhotra Heart Institute

Malhotra Heart Institute

BRAND DIRECTION FOR MALHOTRA HEART INSTITUTE. The Malhotra Heart Institute was founded by a family of US-based cardiologists to provide state-of the-art invasive and non-invasive cardiac care in India. The clinic commenced Out-patient care in 1995 and invasive...
VLCC Dubai

VLCC Dubai

BRAND DIRECTION FOR VLCC VLCC was initially established in New Delhi in 1989 with beauty as its primary focus. But with the collapse of Personal Point (India’s pioneering, and dominant, medically-guided weight-loss services brand), VLCC took upon the opportunity to...