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The Embrand Process

Making the Brand walk before it talks.

Embrand believes that a brand’s most valuable asset is its heritage/lineage/pedigree, and the repository of this heritage is its products, since they are the key players in the consumer’s “Brand Experience”, and , of course, the sources of revenue.

A strategic product roadmap and product portfolio, therefore, assume paramount importance in buiding brands .

Embrand places great emphasis on understanding the degree to which a brand’s products fit in with consumer’s ideals, and its strategies are based on developing concepts to meet these ideals - before any other activity is envisaged.

Accordingly, some of the key steps Embrand takes are:

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