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Positioning / Re-Positioning Strategies

Very often, time and financial constraints do not allow product modification or development of new products, or of existing distribution channels as components of brand strategy. Repositioning, in such instances, must adopt more expedient measures in meeting challenges placed by changes in the market environment and/or competitive activity.

Embrand has recognised depth and width of experience in this domain, as well as in determining the role and limitations of marketing communications in achieving a desired brand positioning. (Ref. Chrysler PT Cruiser case, UAE).

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